Privacy Policy

This Privacy Policy refers to the personal data processing activities carried out by Agrinag, or “We”; on its site web: . We are committed to the protection of your personal data and privacy. To this end, in accordance with Article 12 of the Organic Law on the Protection of Personal Data (hereinafter LOPDP):

Responsible for the treatment
Trade name:
Sector Patutan junto a la hacienda de Jose Tapia


If you are a customer of AGRINAG SA, or simply visit our website, this policy applies to you.

Our responsibilities

Our role with respect to the protection of personal data varies depending on certain circumstances. In general, if you are a visitor to our website, we act as the “data controller”. This means that we determine how and why your data is processed.

Your responsibilities
  • Read this Privacy Policy
  • If you are our customer, please also refer to your contracts with us. These may contain further details on how we collect and process your data.
  • If you provide us with personal information about other people, or if others provide us with your information, we will only use that data for the specific purpose for which you provided it to us. By submitting the information, you confirm that you have the right to authorize us to process it on your behalf in accordance with this Privacy Notice.


The type of personal information we collect depends on your relationship with us. For this purpose, we may collect the following personal information about you:

Data category For example...
Name and contact information
Name and surname, e-mail address, home address and telephone number.
Account credentials
User name, passwords and other information of the user. security for authentication and access.
Financial information
Bank account and credit card numbers, and debit for payment processing.
Usage information
Information about how you navigate within our services and what elements of our Services you use more often.
Information about your equipment, device and connection.
Such as your IP address, the type and version of your browser and its location.


We may collect personal information from the following sources:

  • Direct interactions with you or a third party. As when a user fills out one of the contact forms or is our customer and we have their data to manage access to our customer portal.
  • From your devices (including mobile devices) and applications through automated tracking technologies, such as information automatically collected about your interactions with our services and websites using various technologies (cookies, Internet tags, web beacons and web logs, etc.). Among the data collected may be, for example, your IP address, device type, location data, statistics about your page views, previous link URL, ad data, your browsing history and your website access data. We may use cookies or similar technologies for this purpose (for more information please review our Cookie Policy: ).

Please note that when you make an application for a third party we also collect this information. You are therefore responsible for ensuring compliance with the regulations on personal data protection when you transfer data from this third party to us.


Your personal data will be used in the context of the following processing activities:

Execution of pre-contractual measures at your request
Description of treatment:
In the main, for the execution of pre-contractual measures, we carry out the following activities: Provide you with information and services that you have requested or applications or services that you have requested. To contact you in order to send you quotations for our services and products.
To properly follow up our relationship with you in the following ways prior to the conclusion of a contract.
Basis legal basis of treatment:
Article 7, paragraph 5 (execution of pre-contractual measures) of the LOPDP.
Usage information
Information about how you navigate within our services and what elements of our Services you use more often.
Information about your equipment, device and connection.
Such as your IP address, the type and version of your browser and its location.
Fulfillment of contractual obligations in order to render our services
Treatment from description:
In the main, for the performance of our contractual obligations, we will carry out the following processing activities: Manage our relationship with you. This involves, for example, customer service and support activities.
Fulfilling our obligations contractual and provide the user an optimal service.
Basis legal basis of treatment:
Article 7 paragraph 5 (fulfillment of contractual obligations) of the LOPDP
Fulfillment of our legal obligations or by virtue of a court order.
Treatment from description:
Your personal data may be processed for the following purposes our legal obligations or by virtue of a court order.
Basis legal basis of treatment:
Article 7, paragraphs 2 (compliance with legal obligation) and 3 (by court order) of the LOPDP
Marketing direct
Treatment from description:
In the main, we may occasionally use your data for: Contact you with information about our applications, products and services that we feel may be of interest to you. Send communications related to our business activities, news and useful information for our company, products, offers, news, invitations to events, job offers, advertising, publicity and/or surveys about our products or services and/or the products and services of our business partners. From time to time our recommendations may be based on analytical data about your use of our products or applications. We may also share your information with carefully selected third parties so that they (or we) may contact you about their products or services that we believe may be of interest to you. Either we or they may contact you to that effect by telephone, mail, SMS or e-mail.
Basis legal basis of treatment:
Depending on the context: Article 7(1) (consent) and (8) (legitimate interest) of the LOPDP
Improving our products and services
Treatment from description:
Your personal data may be used in order to process suggestions, requests, complaints or claims and ensure better service for Users.
Continually evaluate and improve the delivery of our services. and our products.
Basis legal basis of treatment:
Article 7 paragraph 8 (legitimate interest) of the LOPDP


The time of conservation of your personal data is determined according to the specific type or category of data, taking into account legal conservation requirements as well as the conservation principle of article 10 of the LOPDP. This principle establishes that data should not be kept for longer than is necessary to fulfill the purpose of its processing. To the extent permitted by applicable law, we may retain some data relating to you even after your customer portal account is closed.


The personal data we collect may be communicated to:

  • Third parties that are our service providers. For example, platform providers; cloud hosting services; maintenance and support on our databases, as well as on our software and applications that may contain your personal data; providers of instant messaging management, loyalty programs, ratings and reviews; customer relationship managers; among others.
    Our suppliers also include advertising, marketing, digital media and social media agencies to help us deliver advertising, marketing and campaigns, to analyze their effectiveness and to manage your contact and inquiries.
  • Third parties for marketing purposes (e.g., our partners and other third parties with whom we cooperate) to the extent that their products and services may be of interest to you either because you have purchased or expressed interest in a product or service from such business partner, interacted with them, or otherwise authorized the sharing of your personal information with such business partner.
  • Any third party, in particular state and regulatory authorities, in order to comply with our legal and regulatory obligations, including due or regulatory communications or the detection or prevention of illegal acts. Also in response to a court order.
  • Eventually, another organization in the event we sell or buy any business or assets or in the event we transfer our agreement with you to another company.

Whenever we share personal data internally or with third parties in other countries, we have appropriate protection measures in place in accordance with applicable regulations. In accordance with applicable law, third parties are required to use appropriate security measures to protect personal information, and may only access personal data necessary to perform their specific tasks.


We protect the confidentiality, integrity and availability of the information provided by our users, with a risk management approach based on policies, standards, guidelines and procedures.

  • Captcha test.
  • Field Control.
  • Maximum number of characters.
  • Code injection
  • control or XSS


The personal data requested are necessary to manage your requests and/or provide you with the services you may contract, therefore, if you do not provide them, we will not be able to attend you correctly or provide you with the service you have requested.


You are entitled, within the limits determined by applicable law, to exercise the following rights:

  • Access to your personal data.
  • Rectification and updating of your personal data.
  • Deletion of your personal data.
  • Opposition to the processing of personal data.
  • Cancellation.
  • Limitation of treatment.
  • Not to be subject to a decision based solely on automated assessments.

To request the exercise of your rights you must send a request to 

In response to your requests, we may occasionally ask you to verify your identity if necessary, as well as to provide us with information that will allow us to better understand your request. In cases where we deny your request, either in whole or in part, we will explain the reason and the legal basis for the denial.

You also have the right to withdraw your consent to the processing of your personal data at any time and without explanation. The withdrawal of your consent does not have retroactive effect (i.e. it does not render unlawful the processing of personal data carried out prior to the withdrawal of consent). In addition, in no case does the withdrawal of this consent condition the execution of the contract concluded with us or the relationships previously generated. Your personal data may continue to be processed if the legal basis for it is not consent.

In case of disagreements with us in relation to the processing of your data or that your requests or claims have not been timely addressed, you may file a complaint with the Ecuadorian Data Protection Authority.

If you have any questions about how we handle and protect your personal data, please contact us by e-mail:


We may update this Privacy Notice, the Cookie Policy, or any other specific privacy notice. When we make changes to these notices, we will add a new date to this notice.
This version is in effect as of 6 of June 2023